Hi. I'm John.
I'm a product designer in London. I design AI agent products and direct their front-end build, so less gets lost between the design and what ships. Ten years in design, the last seven in product, and payments before AI: at Kora, my checkout redesign cut support tickets about payment instructions by 43%.
Right now I'm at Episode, working out how people should work with an agent that builds landing pages. AI is part of how I work, and I've written about how I design with AI.
Have a question about my work? , say hello by email, or download my CV.
John Etokhana
Designer, builder and games-night host
About me
I trained as an electrical engineer in Benin City and now design in London. When I’m not designing, I’m usually hosting something, on a tennis court, or boarding a flight.
Need a designer who can also build the thing? Let’s talk.
Selected work
Earlier work
Side projects
Things I make when nobody's asking
Notes and media
Known for
Habits and hobbies, at work and away from it. Tap one for the story.
Your passport · 0 of 6
Stamps you collect exploring Play. Get all six for a note from me.
A note from John
Hey, you got all six.
Thank you for taking the long way round. A portfolio is usually a quick look at the work, so it means a lot that you stayed to watch the flights, play the music and ask me questions.
If any of it sparked something (a role, a project, a games night in your city), write to me. I’d love to hear what brought you here.
Words
Thinking out loud, now and then
Elsewhere
Where else I turn up online
Say hello
I read everything, and I reply to most of it
- Mailetokhanaj@gmail.com
- LinkedInjohn-etokhana