John Etokhana
Available for work and advising

Hi. I'm John.

I'm a product designer with an engineer's instincts, based in London. I've spent ten years in design, the last seven in product. I design the product and direct the front-end build, so less gets lost between the design and what ships.

Right now I'm at Episode, working out how people should work with an agent that builds landing pages. AI is part of how I work, and I've written about how I design with AI.

Have a question about my work? , or say hello by email. My CV is here as a PDF or Word file.

John Etokhana

Designer, builder and games-night host

About me

I trained as an electrical engineer in Benin City and now design in London. When I’m not designing, I’m usually hosting something, on a tennis court, or boarding a flight.

Need a designer who can also build the thing? Let’s talk.

Selected work

In sessions, 10 businesses preferred reviewing the AI’s work right beside the chat.

Rivva2025 to 2026

Median time to a first completed task fell from 21 hours to 9 after the onboarding rebuild I led.

Kora2019 to 2022

Support tickets about payment instructions fell 43% after my checkout redesign.

MilkyWay2023 to 2025

Staking for non-experts: more than 3 in 4 people kept the validator we recommended.

Pablo2022 to 2023

Across three crypto products, the main transaction fell from 5 minutes to 3.

Side projects

Things I make when nobody's asking

Notes

Media

Known for

Habits and hobbies, at work and away from it. Tap one for the story.

Your passport · 0 of 6

Stamps you collect exploring Play. Get all six for a note from me.

Heavy rotationMy top five lately, straight from Spotify.Window seat22 places, one ticket each.

Words

Thinking out loud, now and then

Elsewhere

Where else I turn up online

Say hello

I read everything, and I reply to most of it

Get in touch

On repeat

ForgivenessAsake
↑↓ to move ↵ to openLondon