Profile
AI-native senior product designer who takes products from zero to one. Over the last ten years I've worked across brand and product design, with the last seven in product, building consumer AI, fintech and web3 products used by millions. I design and build in React and TypeScript with Claude, Claude Code and Cursor, from Episode's front end to the Rivva browser extension, not just mockups. Most recently co-founder, design and operations at Rivva, an external executive function system for adults with ADHD, shipped to iOS, Android and web across 30+ countries. Before that, senior designer at MilkyWay ($30M+ protocol TVL), Advanced Blockchain AG (listed on Frankfurt as ABX), and Kora (profitable B2B payments, $300M+ processed).
Experience
EpisodeMay 2026 to present
Freelance Product Designer and Front-End
London, UK · Remote · AI-native campaign platform for B2B teams
- Sole owner of the front end. Design and build in React and TypeScript through Claude Code, committing live production code and reviewing every line before it merges. In private beta with paying customers.
- Led the chat and AI-agent interaction surface across two products: an inline response-card system, an @-mention page picker that scopes generation to a chosen page, an agent trace redesign that distinguishes failed, skipped and cancelled work honestly, and image attachments.
- Designed and built the AI generation reveal: progressive section-by-section choreography with ghost placeholders, paced cadence and a completion beat, taken from a dev-gated spike to the product's single create experience.
- Built the analytics product: KPI scorecards, heatmaps, traffic-source breakdowns, goal funnels with a coverage gate, UTM campaign filtering, and analytics-in-chat, answering metrics questions with a card instead of a dashboard detour.
- Designed the A/B testing product, including making probability-to-win legible next to raw conversion rate for users who do not think in statistics. Own information architecture and the design system.
RivvaJul 2025 to May 2026
Co-Founder, Design and Operations
London, UK · External executive function system for adults with ADHD and executive dysfunction
- Co-founded a B2C productivity SaaS and led design and operations. Shipped v1 to iOS, Android and web in January 2026, reaching users in 30+ countries across six continents within eight weeks.
- Owned product design and research end to end (working with one other designer at a time); after our CTO stepped down, ran engineering delivery from an operations standpoint, plus company-wide ops as a founder.
- Designed the product from zero: onboarding, calendar sync, sleep-data integrations (Apple Health, Google Health), real-time energy check-ins, and the Nia AI assistant, with accessible patterns for neurodivergent users.
- Ran the activation analysis that redefined our activation metric: growth rose while activation fell, so I dug into our own data and found the behaviours that actually predicted retention (completing a first task ~50% likely to stay 5+ days; connecting a second calendar ~12.5x more likely to retain, predictors, not proven levers), then redirected the v2 onboarding around them.
- At close: 200 paid subscribers, $2K MRR, 25% trial-to-paid, 60% signup-to-trial, 53% monthly renewal. Wound down cleanly in May 2026.
MilkyWayDec 2023 to Jun 2025
Senior Product Designer
Seoul, South Korea · Remote · Liquid staking protocol, Cosmos ecosystem
- Led product design from pre-launch. The protocol reached $30M+ TVL within three months in an incentivized market; I frame TVL as protocol traction, not a design result.
- Designed the 0 to 1 staking flow, validator-selection model, Lite/Pro experience, and reward dashboards that made complex, high-stakes mechanics legible for non-experts, cutting the protocol knowledge needed before acting.
- Worked with backend, frontend and product and stakeholder research to turn protocol mechanics into clear, usable flows.
Advanced Blockchain AGJan 2022 to Dec 2023
Senior Product Designer
Berlin, Germany · Remote · Publicly listed Web3 venture builder (Frankfurt: ABX)
- Senior designer in an 8-person team, working mainly on Composable Finance, the firm's flagship DeFi project across the Cosmos and Polkadot ecosystems.
- Shipped Pablo (DEX) and Trustless (cross-chain bridging), plus growth and product surfaces. Helped establish company-wide design rituals.
KoraJan 2019 to Jan 2022
Senior Product DesignerApr 2021 to Jan 2022
Lagos, Nigeria · formerly Korapay · Profitable B2B payments · $300M+ processed while I was there, $1B+ since
- Led B2B merchant payments end-to-end with engineering. Shipped bank-transfer payments, card payments and the checkout suite to production, processing $300M+ during my time there. Kora has since passed $1B.
- Ran the settlement workflow by hand before it was built: Google Forms for requests, Excel for tracking, WhatsApp as the merchant-facing status dashboard. It became one of our most valuable merchant workflows, and it taught us every edge case before engineering wrote a line of code.
- Ran technical design interviews and helped hire and onboard designers.
Product DesignerJan 2019 to Apr 2021
- Redesigned merchant onboarding, lifting retention 20% (29 of 40 monthly merchants) and monthly active users 15%.
- Set visual direction and brand standards, and redesigned the website, lifting traffic 25% and online sales 10%.
Rejuvenate MediaFeb 2017 to Jun 2019
Brand and Marketing Designer
Nigeria · Brand and marketing studio
- Designed brand identities, digital campaigns and websites for clients across Nigeria.